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RIF+CIB 2014: Session on Crowdsourcing


On the 25th of May, the 18th Russian Internet Forum RIF + CIB 2014, the most important large-scale gathering of Runet professionals, concluded its work. Experts discussed cutting-edge technologies and actual trends in the industry during more than 100 sessions. This year for the first time the major forum program included a session devoted to crowdsourcing, in charge of which was Witology.

Representatives of major crowdsourcing platform providers and authors of successful crowdsourcing projects get together round the table to discuss crowdsourcing cases and ways to effectively use crowdsourcing to solve problems of business, government and society. Tatiana Golubovskaya, Vice President of Marketing & Communications at Witology, chaired the session.

Discussion was opened by Alexander Malioukov, President and CEO of Witology, who spoke of how businesses use crowdsourcing to solve business problems and why innovations are popular among large Russian corporations. Anton Grachev, Manager of Innovations at Promsvyazbank, described how crowdsourcing is used to solve the internal problems of the bank. Alexander Belsky, co-founder of MillionAgents, addressed the meeting on how to use crowds for offline business and where to look for people, why and how involve employees.

Anton Kondratyuk, Managing Partner of Collective Intelligence Systems, addressed the use of crowdsourcing technologies in forecasting and predictions markets which allow you to turn forecasting into an exciting game similar to exchange trading. Anna Zakharova, Head of Marketing and Sales at INNOBOS, shared a case of using the intellectuality and creativity of people to create innovative consumer products.

Also, they discussed crowdsourcing-based social projects and charity programs. Lyudmila Bulavkina, Project Manager at the Fund for Advanced Studies shared a successful experience of involving volunteers who worked with and supported the Ministry of Emergency Situations. Alexandra Babkina, Project Manager of the project, presented data on demographic and geographical characteristics of users participating in crowdsourcing projects and charity volunteer programs in the Russian Federation.

Catherina Patyulina, the head of  Navalny’s internet headquarters, spoke of crowdsourcing technologies in politics and how to involve volunteers in electioneering campaigns.

The session showed that despite the fact that crowdsourcing has come into service in Russia not long ago, crowdsourcing is increasingly being used to find solutions to problems more quickly and cost-efficiently than traditional techniques, which sometime might deliver no solutions at all. An entire industry is forming around crowdsourcing technology, which deserves attention of the professional community. We are very pleased that the organizers of the RIF + CIB 2014 forum share this vision and understand the need to discuss issues of crowd-based technologies. We hope that from now on crowdsourcing will always be part of this foremost industry event.

About the forum:
RIF+CIB is the leading annual conference of Runet with rich traditions. The conference began in 1997 as an annual Russian Internet Forum (RIF) which joined CIB (Conference on Internet and Business) in 2009. The conference has received support from the Federal Agency for Press and Mass Communications since 2004 and from the Ministry of Communications and Mass Communications of the Russian Federation since 2008. Usually, the conference is a three-day event at a venue near Moscow, comprising conference, exhibition and extracurricular activities. The forum’s program included sessions, roundtables, workshops and mini-sessions.

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Вилена Скворцова