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‘Adidas Running> as You See It’ Project for the Adidas Company


The main goal of the project was to improve the Russian adidas running> portal, based on its community needs. The project made it possible to address the adidas running> community and together with it find new in-demand solutions to make the portal better.

Objectives:

  • Find what can be done to improve the adidas running> portal,
  • Identify the most active participants with a view to possible future collaboration.

Implementation:

Project participants analyzed the adidas running> portal’s content, functionality and interface, identifying “weak points” and putting forward suggestions for changes. Working together, participants successfully finalized solutions to improve the portal.

Scope:

  • Over 300 participates,
  • 270 ideas on improvements,
  • 1967 comments,
  • 7447 assessments.

Duration:

November 25  December 8, 2014

Outcome:

  • “Weak points” in the content, functions and interface of the adidas running> portal were identified and analyzed,
  • Concepts were developed to overcome the “weak points,”
  • A ranked list of the most important changes to be done to the adidas running> portal was drawn up,
  • The project helped detect active participants who are interested in further collaboration on running issues.

A new version of the adidas running> portal will be available soon, and absolute winner Kristina Kudinova will leave for one of the most exotic running events, TheOldMutualTwoOceansMarathon in South Africa, where she is going to run a half marathon.


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